IPOH: The Perak government is intensifying promotions to attract more tourists and investors following CNN Travel’s naming of Ipoh in its list of “18 of Asia’s most underrated places”.

State housing and local government committee chairman Sandrea Ng Shy Ching said the committee would continue to utilise various platforms to introduce Ipoh so that more people have the opportunity to visit and experience the city’s special features.

“Ipoh has always been known for its unique history, charm, food and atmosphere.

“Efforts will also be increased towards improving infrastructure facilities and diversifying tourist destinations in preparation to receive more visitors in the future,” she told Bernama.

The CNN list, dated Dec 22, said: “When it comes to great Malaysian food cities, most people think of Penang. But that’s only because they haven’t been to Ipoh.”

Among others, it cited attractions in Ipoh such as the white coffee, “magnificent limestone hills and caves”, the town hall and the old post office.

The other Asian places on the list include Isaan (Thailand), Samosir Island (Indonesia), Davao (the Philippines) and Kenting (Taiwan).

Ipoh mayor Datuk Rumaizi Baharin had also commented last week on the list, saying that it was a great recognition and put the state capital in good stead to attract more visitors in conjunction with Visit Ipoh Year 2023.